The Chap Manifesto

1. THOU SHALT ALWAYS WEAR TWEED. No other fabric says so defiantly: I am a man of panache, savoir-faire and devil-may-care, and I will not be served Continental lager beer under any circumstances.

2 THOU SHALT NEVER NOT SMOKE. Health and Safety "executives" and jobsworth medical practitioners keep trying to convince us that smoking is bad for the lungs/heart/skin/eyebrows, but we all know that smoking a bent apple billiard full of rich Cavendish tobacco raises one's general sense of well-being to levels unimaginable by the aforementioned spoilsports.

4 THOU SHALT NEVER, EVER, WEAR PANTALOONS DE NIMES. When you have progressed beyond fondling girls in the back seats of cinemas, you can stop wearing jeans. Wear fabrics appropriate to your age, and, who knows, you might even get a quick fumble in your box at the opera.

5 THOU SHALT ALWAYS DOFF ONE'S HAT. Alright, so you own a couple of trilbies. Good for you - but it's hardly going to change the world. Once you start actually lifting them off your head when greeting, departing or simply saluting passers-by, then the revolution will really begin.

6 THOU SHALT NEVER FASTEN THE LOWEST BUTTON ON THY WESKIT. Look, we don't make the rules, we simply try to keep them going. This one dates back to Edward VII, sufficient reason in itself to observe it.

7 THOU SHALT ALWAYS SPEAK PROPERLY. It's quite simple really. Instead of saying "Yo, wassup?", say "How do you do?"

8 THOU SHALT NEVER WEAR PLIMSOLLS WHEN NOT DOING SPORT. Nor even when doing sport. Which you shouldn't be doing anyway. Except cricket.

9 THOU SHALT ALWAYS WORSHIP AT THE TROUSER PRESS. At the end of each day, your trousers should be placed in one of Mr. Corby's magical contraptions, and by the next morning your creases will be so sharp that they will start a riot on the high street.

10 THOU SHALT ALWAYS CULTIVATE INTERESTING FACIAL HAIR. By interesting we mean moustaches, not beards.

The Chap believes that a society without courteous behaviour and proper headwear is a society on the brink of moral and sartorial collapse, and it seeks to reinstate such outmoded but indispensable gestures as hat doffing, giving up one's seat to a lady and regularly using a trouser press.

[Manifesto via The Chap Magazine]